Advertisers looking to go viral for the holiday season need to leave the old playbook behind. The once successful method of telling consumers how to live (think, “Take a break, have a Kit Kat!”) doesn’t appeal to the generation that thrives on interaction and personalization. Brands need to focus on creating meaningful relationships by giving Millennials the “feels,” and “creating feelings rather than behaviors.” Pantene did just that with their #ShineStrong campaign, which focused on starting a conversation by asking, “Why are Women Always Apologizing?” (Huffington Post)
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