Is Vine’s popularity fading with marketers? The once buzzed about Twitter owned app, which challenged marketers to think out-of-the-box to create six-second videos, is facing competition and seeing a drop-off in branded video. Advancing video formats available on Facebook, Snapchat, and YouTube offer targeting capabilities and structured advertising models, and are becoming go-tos for brands looking to scale. Twitter is focusing on newer video platforms, Periscope and Niche, and a review of forty top brands, including Coca-Cola, Target, and Dunkin’ Donuts, found only 4% of branded content was posted to Vine between September and November. (Adweek)
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