Michael Kors knows the way to a man’s heart…holiday cocktails. To capture the attention of a young male consumers, the brand is skipping the fashion blogs and digital landscapes that traditionally appeal to a female audience. Instead, Kors teamed up with food website Tasting Table, whose demographic is 46% male, to pair clothing with booze. The result is an interactive how-to article featuring a mixologist outfitted in a Michael Kors watch and sweater. Readers can learn to concoct a custom drink, and explore clickable images to “shop the story.” (Digiday)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
