Nobody is putting baby in the corner. By 2017, the global baby care market is predicted to make $66.8 billion, despite the overall shrinking birth rate. American parents spend an estimated $12,000 on their babies in just their first year. Millennials delaying parenthood is actually contributing to the staggering numbers. According to an IBIS World analyst, “Over the past few decades, the rising median age of couples having their first child has aided the industry, because older couples typically have a higher earning capacity and greater disposable income to spend on their children.” (Racked)
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