It’s no secret that men have stepped up their fashion game. Shopping has become nearly pain-free just as Millennial guys have grown into their earning years, and e-commerce has eliminated lines and waits, transforming the way men shop and dress. Online innovations such as tux rentals, curated boxes and personal shoppers have helped menswear e-commerce grow more than any other category: 16.7% annualized over the past five years. With online retailers providing free shipping and generous return/exchange policies, it has never been easier for a “normal dude” to turn heads, and Millennial guys to care about style in a whole new way. (Business Insider)
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