Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials.

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)