Young female fashion isn’t just being influenced by athleisure and fast fashion trends, it’s also being impacted by memes. Nylon magazine’s e-commerce site’s most popular items are those that “riff on Internet culture,” and create designs that incorporate online obsessions—think ‘90s pop culture, coffee, pizza, Netflix, and cats. The shop’s designers are creating items in real-time to capitalize on quick-moving internet culture. (Digiday)
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