The holiday shopping season is changing, and, you guessed it, Millennials are leading the way.

The holiday shopping season is changing, and, you guessed it, Millennials are leading the way. Younger shoppers are less annoyed by “Christmas creep,” with only 59% bothered by holiday displays in stores before Halloween compared to 71% of overall consumers; likely because they have grown up with early holiday marketing as a norm. They are also more likely to think stores being open on Thanksgiving is a good idea, with one analyst calling it, “the Millennial super holiday.” (Cheat Sheet)