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For their annual Soft Toys for Education fundraising effort this year, Ikea asked kids around the world to help design their toys.

Oct 29 2015

For their annual Soft Toys for Education fundraising effort this year, Ikea asked kids around the world to help design their toys. The brand chose ten children’s drawings and turned creative, imaginary creatures into real stuffed animals. The doodles were created by kids 4-10-years-old, and the collection includes a one-eyed monster and a hat-wearing green dinosaur. A dollar from each purchase of the toys is donated to children’s education projects. (AdweekPSFK)