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Insomnia Cookies is baking up a big business thanks to their college student fans.

Oct 26 2015

Insomnia Cookies is baking up a big business thanks to their college student fans. Founded in a dorm room in 2003, the late night cookie-delivery chain has always had the college customer as their main focus, and relied on their word-of-mouth as marketing. Their campus representative program chooses qualified students to promote stores with sampling events. Insomnia currently has 70 locations in 21 states, and has plans to open a dozen more in the future. (Business Insider)