YouTube is ready for users to start paying for video. The site has launched YouTube Red, its paid subscription service that will cost viewers $9.99 a month to watch content ad-free and gain access to exclusive content. That original content will feature some of the platform’s more popular creators, paired with big names in Hollywood. The service is a move towards becoming a full media company, and “if just 5 percent of its US viewers were to sign up for the service, it would add more than a billion dollars in annual revenue to the company’s bottom line.” (The Verge)
