Is “Apple’s young, hip image…in jeopardy”?

Is “Apple’s young, hip image…in jeopardy”? Apple Music’s initial free trial time is coming to an end, revealing who is willing to actually pay for the streaming service—and it’s not Millennials. According to a recent survey, 62% of Apple Music users under 35-years-old said they had cancelled their subscription, while 67% of those over 35 say they have become paying subscribers. Young music listeners are looking for free content and might just be less willing to pay anyone for music. (Quartz)