The next generation of entertainment viewers will be even more difficult to reach than Millennials.

The next generation of entertainment viewers will be even more difficult to reach than Millennials. Based on the results of their recent survey, Forrester Research predicts that by 2025, 50% of viewers under 32-years-old won’t pay for TV. Their research also found that cord-nevers are now 18% of the population, and 35% of young viewers currently fall into the cord-never or cord-cutter groups. (Multichannel)