The next generation of entertainment viewers will be even more difficult to reach than Millennials. Based on the results of their recent survey, Forrester Research predicts that by 2025, 50% of viewers under 32-years-old won’t pay for TV. Their research also found that cord-nevers are now 18% of the population, and 35% of young viewers currently fall into the cord-never or cord-cutter groups. (Multichannel)
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