Just as Millennials are vastly different from Boomers, Hispanic Millennials are significantly different from their own parents. Younger Hispanics are more likely than older to respond to ads in English, and are also more likely to be influenced by mobile ads: 40% of 18-34-year-old Hispanics say that the advertising medium that most influences their decisions is mobile, compared to 21% of those 45 and older. (Millennial Marketing)
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