In the last five years, the top 25 food and beverage companies have lost $18 billion in market share—and experts say Millennials and their desire for transparency are to blame.

In the last five years, the top 25 food and beverage companies have lost $18 billion in market share—and experts say Millennials and their desire for transparency are to blame. Lifeway Foods’ CEO explains, “’Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head.’” The trends they’re fueling include an awareness of ingredients, and a switch from low-fat to balanced diets. (Fortune)