Selfies have become a major marketing trend, but not every brand can credit them with tripling product conversion rates.

Selfies have become a major marketing trend, but not every brand can credit them with tripling product conversion rates. CoverFX produces about 40 shades of makeups, which are sold exclusively online. To show the results of their products, they’ve curated a collection of tens of thousands of their customers' selfies from social media, encouraging fans to send them in using #showusyourshade. (Digiday)