Is the athleisure trend young consumers love killing denim? “Industry heavyweighs” Levi’s and Gap are feeling the impact of Millennials and teens’ yoga pant obsession, with Levi’s CEO noting the brand is “scrambling” to keep up with a trend they “flat-out missed.” An executive for Gap’s Athletic brand has noted, “this generation is growing up in yoga pants and activewear. So I think it’s just going to be bigger and bigger and bigger for the future.” (Business Insider)
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