Young consumers are more likely than older generations to use their phone as their primary device for watching TV on-the-go. A new survey by Adobe found that 92% of Millennials in the U.S. say their smartphone is their top device for mobile entertainment, compared to 84% of Xers and 69% of Boomers. Ypulse has found that 55% of 13-33-year-olds say their smartphone is their most important device overall. (Multichannel News)
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