NEW GEN Z 101: Unlock & Outlast Microtrends

Today’s young consumers have always been more open to brands and marketing, and it turns out they also see companies in a more positive light than older generations.

Sep 25 2015

Today’s young consumers have always been more open to brands and marketing, and it turns out they also see companies in a more positive light than older generations. New research shows that 18-35-year-olds are more likely than older respondents to say the behavior or companies has improved over the last decade: 36% of Millennials say corporate behavior improved over the last decade, compared to 20% of those over 55. (Financial Times)