We told you that one study predicts Millennials will take over 25,000 selfies in their lifetime—so they better look good for them. Makeup is now being created with selfies in mind, as many brands design products that will look best in phone camera photos and flashes. CoverGirl’s principal scientist tells the New York Times, “'We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie…It’s something we really have to pay attention to.'” (NYTimes)
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