NEW GEN Z 101: Unlock & Outlast Microtrends

Sometimes, young consumers’ media behavior is a study in contradictions.

Sep 23 2015

Sometimes, young consumers’ media behavior is a study in contradictions. The most recent music sales numbers for 2015 show that, unsurprisingly, streaming has seen huge gains, growing 23.3% and generating $1.03 billion so far. Paid subscription models are also up in revenue, even without the inclusion of the new Apple Music. On the other end of the music media spectrum, vinyl sales are up 51.3%, generating $226 million. Pretty impressive for a format many considered dead. (Dailydot)