The girl power revival is inspiring “post-princess” content from Disney. Their new franchise Star Darlings stars a group of 12 magical girls who “encourage tweens to celebrate their individuality, make positive choices and turn their wishes into reality.” The Star Darlings will be featured in books, a storytelling app, animated YouTube shorts, and a line of dolls, all created to “embody the qualities and characteristics of today’s tweens.” (Brandchannel)
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