It should come as no surprise that what twentysomethings share on social media is not the same as what their parents (or grandparents) are sharing.

It should come as no surprise that what twentysomethings share on social media is not the same as what their parents (or grandparents) are sharing. But brands can learn a lot from social behavior across generations. According to a new study, Facebook is the most trusted channel amongst all groups, and 18-30-year-olds are more likely to try a new product they see on social channels. The most viral content is spread by 23-30-year-olds, who are more likely than any other age group to share links and videos. (Adweek)