It should come as no surprise that what twentysomethings share on social media is not the same as what their parents (or grandparents) are sharing. But brands can learn a lot from social behavior across generations. According to a new study, Facebook is the most trusted channel amongst all groups, and 18-30-year-olds are more likely to try a new product they see on social channels. The most viral content is spread by 23-30-year-olds, who are more likely than any other age group to share links and videos. (Adweek)
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