For many Millennials, stocking up on fall wardrobe basics no longer means a trip to the store. While brick-and-mortar based retailers like J.Crew and GAP have seen sales fall, direct-to-consumer online-only startups like Everlane and Bonobos have watched revenues double from year to year. It’s not just the ease of online shopping that has attracted fashionable young shoppers—some say there’s “an intimacy and authenticity that feels like it's missing with many big legacy brands.” (Adweek)
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