Forever 21 is a Millennial retail favorite, and as they get older the brand is providing “more forgiving fits and sophisticated looks” so they don’t have to stay 21 to shop there.

Forever 21 is a Millennial retail favorite, and as they get older the brand is providing “more forgiving fits and sophisticated looks” so they don’t have to stay 21 to shop there. Many who grew up with Forever 21 are now in their early 30s, needing work outfits and “Mommy clothes.” With their increased age comes increased spending power, so “retailers that cater to them aim to mature right along, or risk being left behind.” (WSJ)