American Eagle is reporting record sales in a time when it seems almost all teen retailers are seriously struggling. One of their secrets? They’re providing an underwear alternative to Victoria’s Secret with “wholesome bras for teens.” Aerie, their 9-year-old sub-brand, ”directly counters” VS’s super-sexy marketing, instead featuring unretouched, sweet girls who are more mom-and-dad-friendly. Aerie is a big earner for the retailer, with sales headed towards $500 million. (Forbes)
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