Campaigns against bullying have become common here in the U.S. where 37% of teens are passionate about bullying prevention. But of course, it is not just a problem in the States. Coca Cola’s recent spot in Latin America, “The Text,” is an anti-bullying story about LGBT youth that asks kids watching to be compassionate. Ad director Dustin Lance Black, who won an Oscar for Milk, says of the campaign, “For Coca-Cola to take a pro-diversity, pro-equality stance creates a lot of goodwill in the LGBT community.” (Adweek)
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