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Millennials haven’t exactly embraced investing, but startup Robinhood wants to give them tools that will convince them it’s worth it.

Aug 10 2015

Millennials haven’t exactly embraced investing, but startup Robinhood wants to give them tools that will convince them it’s worth it. The stock-trading app features a minimalist design that its founder believes simplifies the trading process and makes it less intimidating. Robinhood is catering to consumers who have less than $1000 to invest, doesn’t charge for individual trades, and their average customer is 26-years-old. (WSJ)