NEW GEN Z 101: Unlock & Outlast Microtrends

A sense of purpose in the number one thing that Millennials are looking for at work.

Jul 17 2015

A sense of purpose in the number one thing that Millennials are looking for at work. One study found that 84% of 18-34-year-olds rank “purpose” as the top of the list when evaluating a job, above salary and position. Older generations may roll their eyes at the idealism, but brands that want to attract young, creative, innovative and passionate workers should keep it in mind. (Fortune)