The Minions movie will be in theaters this weekend, and the little yellow creatures are everywhere. In fact, the film has gotten the biggest promotional push in Universal Pictures’history. The global marketing efforts range from plush toys to video games to food tie-ins with brands like Twinkie and Tic Tac. (Including, of course, the Minion Happy Meal toys that some parents believe are dropping F-bombs.) Products are aimed at nearly all age groups, thanks to Minions “permeat[ing] pop culture [and] broad appeal.” (alistdaily, Grub Street)
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