Many brands are donning rainbows and posting pride messages in the wake of the Supreme Court decision to legalize gay marriage, and Facebook is giving all its users a way to show their excitement.

Many brands are donning rainbows and posting pride messages in the wake of the Supreme Court decision to legalize gay marriage, and Facebook is giving all its users a way to show their excitement. The social network has a tool to add a rainbow filter to any profile picture, to broadcast support for the decision. We’ve been tracking Millennials’ views on LGBT rights for some time, and the majority of the generation believes the government has an obligation to protect the rights of LGBT individuals. (Digiday, Fast Company)