While keeping up with what Millennials and teens are into and how they’re communicating is always smart for brands who want to understand them, we’ve warned before that trying to actually co-opt their trends and slang can come off as trying too hard—or just sad.

While keeping up with what Millennials and teens are into and how they’re communicating is always smart for brands who want to understand them, we’ve warned before that trying to actually co-opt their trends and slang can come off as trying too hard—or just sad. Reddit thread FellowKids collects some of the more awkward attempts that brands and others make to speak Millennial, including Kia’s infamous meme campaign, and some of Wendy’s trendy work. (Washington Post)