Lululemon Athletica is “betting big” on Millennial moms. Their little sister offshoot Ivivva is for girls 6-12-years-old, and the brand is targeting young, active moms who want their kids to have quality apparel “they deem worth the upscale price point.” Lululemon is also creating “off the mat” apparel and investing in digital shopping solutions to keep their growth going. (Benzinga)
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