Have you heard of ShopJeen.com? Run by Erin Yogasundram, a 23-year-old “mini mogul,” the shopping site is “an impossibly of-the-moment, new-and-improved Claire’s” that turns memes into fashion, and has built a loyal following on social media. The founder’s connection with her customers is a core part of her success. According to Yogasundram, “So many brands are these 50-year-old guys in suits trying to figure out how to sell to Millennial girls. Shop Jeen's authentic and I think you can feel it.” (The Fader)
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