Chipotle, tequila, and Target, oh my! Recent analysis of 18-34-year-old’ college graduates’ purchases (both online and offline) found that 16% of visited Chipotle one to five months in the last month, 15% prefer Patron as their tequila brand, and a whopping 64% have made a purchase at Target in the last three months. Slightly more surprisingly, 39% have bought a hardcover book in the last year, and 18% are still buying Capri Sun juice packs. (Oh, the power of nostalgia.) (Forbes)
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