Last week, we included the #CharlieCharlieChallenge—the viral videos of teens “summoning a demon”—in our trending roundup, and it turns out a marketing stunt was behind the meme.

Last week, we included the #CharlieCharlieChallenge—the viral videos of teens “summoning a demon”—in our trending roundup, and it turns out a marketing stunt was behind the meme. A clip released from the upcoming horror film The Gallows reveals the modern-day Ouija game is a part of the movie’s plot. While some might not like the fact that they were “fooled” by the film, we have to say that’s some pretty successful viral marketing. (Jezebel, Uproxx)