Tyler Ward and Dave Days are proof that musicians don’t have to be part of the traditional music industry to have millions of fans, and dollars. They are two of the many YouTube musicians who have millions of 12-18-year-old viewers enamored. Their draw is that they are, as singer Tiffany Alvord says, “just normal, everyday people like them…relatable and reachable,” But while they’re experiencing unprecedented popularity, many young YouTube celebrities are choosing to remain independent of labels in order to stay in control of their own direction. (The Guardian)
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