Aerie, the lingerie line that has received kudos from young consumers for challenging beauty standards in marketing, is taking a “little sister” under their wing. The brand is partnering with Yellowberry, a tween lingerie company that emphasizes confidence and was launched by an 18-year-old via Kickstarter. The limited edition #AerieForYellowberry collection is meant to provide younger girls with a stepping-stone to the older brand. (brandchannel)
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