YouTube network AwesomenessTV recently became an offline shop thanks to Story, a concept store that combines experience with marketing. The collaboration “Your Story” with featured merchandise inspired by six of the network’s biggest stars, had teens and post-Millennials lined up outside the New York City boutique. Although it only lasted for a few weeks, it allowed AwesomenessTV to “gauge the power of its influencers,” and take its first step from digital into the physical world. (AdAge)
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