Another day, another acronym for young consumers’ social fears. One author has declared that the new FOMO is FOGO, Fear Of Going Out. It’s not an actual fear, but more like the opposite of fear of missing out—a lack of desire to attend events and festivals like Coachella and SXSW that have become over-hyped. The infiltration of brands is a turn off to many Millennials (“one big ‘meet you by the Doritos stage near the Lacoste house after I stop by the Smart Water lounge’”), but others feel they have just become immune to some of social media’s social pressures. (New York Magazine)
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