NEW GEN Z 101: Unlock & Outlast Microtrends

Museums and other art experiences are being Millennialized as young consumers’ spending clout grows.

Apr 20 2015

Museums and other art experiences are being Millennialized as young consumers’ spending clout grows. But exactly what kinds of art events appeal to them most? Ticketing platform Eventbrite surveyed members of the generation who attended a performing or visual arts event in the past 12 months to find out their preferences. Unsurprisingly, 66% prefer events with food. They’re also looking for unique experiences: 63% prefer events that are different from others they’ve attended. (Eventbrite)