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Want to dress and act like a teen?

Apr 16 2015

Want to dress and act like a teen? Put on your leggings and grab a Starbucks. Piper Jaffary’s teen spending report reveals that activewear and “athleisure” is now more popular than denim among these young consumers, their top clothing brand is Nike, and Lululemon is becoming increasingly popular among teen females. Starbucks is their favorite restaurant brand, with Chipotle and Chick-fil-a in the second and third place slots. Teens reportedly directly command $75 billion of discretionary spending, and they’re increasingly spending online, with males even more likely than females to shop e-commerce. (Business InsiderMarketWatch)