Want to dress and act like a teen? Put on your leggings and grab a Starbucks. Piper Jaffary’s teen spending report reveals that activewear and “athleisure” is now more popular than denim among these young consumers, their top clothing brand is Nike, and Lululemon is becoming increasingly popular among teen females. Starbucks is their favorite restaurant brand, with Chipotle and Chick-fil-a in the second and third place slots. Teens reportedly directly command $75 billion of discretionary spending, and they’re increasingly spending online, with males even more likely than females to shop e-commerce. (Business Insider, MarketWatch)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
