Millennial women don’t all have the same fashion preferences, and there are some important differences between older and younger female shoppers in this generation. Women 20-24-years-old are more likely than 25-37-year-olds to “care about making impressions, choose trends over quality, and be brand loyal.” To stay trendy, younger Millennials are more likely to buy new clothes each season and to look to fashion magazines for information and inspiration. On the other hand, older Millennial women care more for “customization in fashion” and are using shopping apps more than their younger counterparts. (Retail Touch Points)
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