Hotels have struggled to keep up with the new generation of travelers, and have been on the quest to Millennialize their accommodations and business models, and compete with Airbnb. But they should keep in mind that it’s going to take more than technology updates to win them over. One Millennial hotel expert points out that tech only appeals when it enables new experiences, and recommends tactics like being creative with physical spaces to create sharable experiences and providing a sense of surprise and delight in an area that’s not usually too exciting. (AdAge)
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