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Grocery shopping: It might not be glamorous, but it is a regular part of most consumers’ lives—including Millennials.

Apr 01 2015

Grocery shopping: It might not be glamorous, but it is a regular part of most consumers’ lives—including Millennials. As supermarkets struggle, they’re working to win over this generation of shoppers by stocking more of the foods they want, like “local, craft and fermented foods, and big international flavors (i.e., kimchi).” Experts also advise making grocery shopping an experience rather than a chore by hosting seasonal events, tastings, and cooking demos, to foster the “connection and community” Millennials want. Finally, eliminating store visits altogether might be necessary, as the “food tech sector is booming” and young consumers want everyday chores cut out of their schedules. (NPR)