Ypulse’s December monthly survey found that 40% of 13-32-year-olds have Snapchat accounts. With so many eyes in the space, many brands are jumping on the opportunity to take advantage of the platform, and it’s important to know a few things about the app. According to recent data, more than half of users are between 16-24-years-old, which makes it more popular than Facebook Messanger and WhatsApp among teens in the U.S. Contrary to the popular belief that it is used for privacy, 69% of 16-24-year-olds say they use Snapchat because it’s fun, and 62% they’re on it because lots of friends are using it; while only 30% say they use the app because it’s more private than other networks. (GlobelWebIndex)
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