If 44% of 21-27-years-old have never tried a Budweiser, you can bet that Budweiser’s parent company is going to make some new products for them to buy. To combat Millennials’ tendency to “outright reject beer brands,” this weekend, AB InBev launched Oculto, their new tequila flavored beer, which is brewed with blue agave, aged in tequila barrels, and branded with Mexican Day of the Dead imagery: a skull with blue eyes that glow when the beer is cold. Marketing around Oculo will apparently center around providing them Instagram-able moments, with social experiential elements that involve masks, and “seductive individuals” in clubs. (Fast Company)
