To some, podcasts might not sound all that cool, but the “new radio” industry is booming and drawing in listeners in droves—including elusive Millennials. Some young consumers have begun to turn to this often free, entertaining, and intimate medium for breakdowns of complicated subjects, like finances. Financial podcasts like “Money Girl” and “So Money with Farnoosh Toabi,” many created specifically for a Millennial audience, are reportedly becoming more popular by making a scary subject more approachable. (Forbes)
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