YouTube celebrities like PewDiePie’s Felix Kjellberg, Zoella, Alfie Deyes, and Jamal Edwards all made the list of the 500 most influential people in the country, and digital marketers could learn a few lessons from Generation YouTube. “Flawed is the new flawless,” thanks to digital celebs’ realness and transparency, and brands should embrace the authenticity of the medium. It’s also important to note that the stereotype of kids watching YouTube alone in their bedrooms is far from the truth: 90% of users are over 18-years-old, and 39% watch YouTube with their partner. (Marketing)
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