Will marketing healthy foods using the same tactics as unhealthy products get young consumers to eat them? The Partnership for a Healthier American and Michelle Obama’s “Let’s Move” campaign are going to find out. They’re launching an effort that rebrands fruits and vegetables as “FNV,” uses celebrities like Jessica Alba and Cam Newton as spokespeople, and relies heavily on social media to convince kids that healthy is cool. While undoubtedly a worthy cause, the campaign’s success is uncertain and has been described as “cringeworthy.” (brandchannel)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
